V3I7P59

Artificial Intelligence Integration in Digital Marketing: Impact on Consumer Experience and Organizational Performance

Kishor K^1*, Dr. Veena Rani K²

Abstract

This research paper examines the transformative role of Artificial Intelligence (AI) in digital marketing and its subsequent effects on customer satisfaction and business growth. Through comprehensive secondary data analysis, this study investigates how AI-powered marketing strategies influence consumer engagement, personalization effectiveness, and organizational performance metrics. The findings reveal significant positive correlations between AI implementation in marketing operations and enhanced customer satisfaction indices, alongside measurable improvements in business growth parameters. The research contributes valuable insights for marketing practitioners and organizational leaders seeking to leverage AI technologies for competitive advantage in the digital marketplace.

Keywords:

Artificial Intelligence, Digital Marketing, Customer Satisfaction, Business Growth, Consumer Behavior, Marketing Analytics