V3I7P38

Optimizing Store Floor Space for Better Sales and Customer Flow: A Study of Decathlon Retail Stores

Venkatesh Prasad K R^1* , Varshitha B Gowda²

Abstract

This study examines how store floor space optimization, product placement, and customer movement influence sales performance and customer experience at Decathlon retail stores. The findings reveal that well-planned layouts and data-driven space management improve customer navigation, increase impulse purchases, and enhance overall retail profitability.

Keywords:

Store Floor Space ; Customer Flow ; Retail Store Layout