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A Study on Customer Satisfaction Among Cult.Fit Gym Members in Bengaluru
Dr. Sekappa N Makkalageri1, Ankrish N M2*
Abstract
The fitness industry in India has experienced rapid growth, especially in urban cities like Bengaluru, due to increasing health awareness, changing lifestyles, and the popularity of digital fitness platforms. As competition among fitness service providers continues to rise, understanding customer satisfaction has become important for improving service quality and customer experience. Cult.fit has emerged as one of the leading fitness platforms by offering gym facilities, group workouts, and digital fitness services.
This study aims to examine the level of customer satisfaction among Cult.fit gym members in Bengaluru and identify the major factors influencing their satisfaction. The research is based on a descriptive research design with a quantitative approach. Primary data was collected from 55 respondents using a structured questionnaire through convenience sampling. The collected data was analyzed using percentage analysis to understand customer opinions regarding trainer quality, cleanliness, pricing, workout programs, and digital features.
The findings of the study indicate that most respondents are satisfied with the overall services provided by Cult.fit. Trainer support, workout variety, cleanliness, and digital convenience were identified as important factors contributing to customer satisfaction. However, some respondents expressed concerns regarding pricing and consistency in service quality across different centres. The study highlights the importance of maintaining high service standards and improving customer experience to achieve higher satisfaction levels.
The study concludes that factors such as trainer quality, cleanliness, pricing, and digital features play a significant role in influencing customer satisfaction among Cult.fit members in Bengaluru. The findings may help fitness service providers improve their services and develop better customer-focused strategies in the fitness industry.
