V3I5P115

A Study on Customer Satisfaction and Its Impact on Sales Performance in the Fashion Retail Sector: A Case Study of Reliance Trends

Dhanush M^1*, Ms. N. Padmavathy²

Abstract

Finance plays a crucial role in the success and growth of any business organization, especially in the retail sector. In companies like Reliance Retail, financial performance is directly influenced by sales volume, pricing strategies, cost control, and customer satisfaction

Reliance Trends, being a leading fashion retail chain, focuses on offering quality products at affordable prices. The financial success of the store depends largely on its ability to attract customers, increase sales, and maintain profitability.

Customer satisfaction is closely linked with financial outcomes, as satisfied customers tend to make repeat purchases, thereby increasing revenue and overall business performance.

The literature indicates that customer satisfaction is a key factor influencing customer loyalty, repeat purchase behaviour, and business profitability. These insights form the foundation for analyzing customer satisfaction in Reliance Trends.

Keywords:

Customer Satisfaction; Financial Performance; Retail Sales; Customer Loyalty; Reliance Trends