A Study on Marketing Practices in Bluebird it Solution
Yuvaraj MV1*, Dr Nazia Sarfaraz2
Abstract
Marketing practices have a critical significance in promoting the development and sustainability of businesses. The current study emphasizes the importance of analyzing marketing practices applied in a growing business like Bluebird IT Solutions. In this context, the main objective of the study was to examine the efficiency of marketing strategies and promotions in Bluebird IT Solutions. For data collection, both primary and secondary sources have been considered in the research process. Primary data was collected using questionnaires and secondary data from academic journals and company’s report. Percentage analysis, chi-square test, and weighted average were used as analytical tools. It can be concluded from the study that digital marketing contributes to the growth of businesses. Some important elements contributing to the development of the company include social media, search engine optimization, and customer relationship management. Nevertheless, improvement is required in terms of customers’ engagement and promotion about services. Conclusion of the study highlights the importance of marketing practices in achieving success.
Keywords:
Marketing Practices, Digital Marketing, IT Industry, Customer Satisfaction, Bluebird IT Solution
