V3I3P75

A Study on Consumer Perception in Life Insurance

D. Jayaseelan^1*, Dr. R. Kandavel²

Abstract

Insurance provides financial protection against risks and uncertainties in life. This study focuses on analysing customer satisfaction in the insurance sector by examining factors such as service quality, claim settlement, and communication. The research is based on both primary and secondary data collected through questionnaires and various sources. The findings show that while most customers are satisfied with insurance services, issues like delays in claim processing and lack of clear information still exist. The study suggests that improving transparency, customer service, and digital facilities can enhance overall customer satisfaction and trust in the insurance sector.

Keywords:

Insurance; Financial Protection; Risk Management; Customer Satisfaction; Claim Settlement