V3I3P62

A Study on Customer Preferences and Service Experience

Vignesh. S^1*, Dr. T. Vetriprabu²

Abstract

The globalization of food culture has significantly transformed consumer preferences, leading to an increased demand for international cuisines, particularly desserts. This research paper examines customer preferences and service experience in Egyptian dessert outlets, with specific reference to 11:11 Laban in Chennai. The study adopts a descriptive research design and utilizes both primary and secondary data sources.

Primary data was collected from 50 respondents using a structured questionnaire, while secondary data was obtained from food blogs, industry reports, and online platforms. The research analyzes key factors influencing customer satisfaction, including product quality, service efficiency, pricing, ambience, and promotional strategies. The findings reveal that product quality and word-of-mouth promotion are the primary drivers of customer attraction, while service quality, staff behavior, and cleanliness significantly influence customer satisfaction. The study concludes that Egyptian dessert outlets have strong growth potential in Chennai’s competitive food industry.

Keywords:

Customer Preference, Service Experience, Egyptian Desserts, Consumer Behavior, Chennai