V3I3P22

Customer Satisfaction with Digital Marketing Services

Keerthana venkatesan^1*, Dr. T. VetriPrabhu²

Abstract

Customer satisfaction management is a widely used approach for handling a company’s relationships with its customers, clients, and potential buyers. It makes use of technology to organize, automate, and integrate business activities, especially those related to sales, as well as marketing, customer support, and technical services. Its key goals are to attract new customers, retain existing ones, encourage former customers to return, and lower the costs of marketing and customer service. Customer satisfaction is a company-wide strategy that involves not only customer service but also other departments. The main aim of this study is to statistically examine customer satisfaction with Sign ware Technology’s digital marketing services. This research can be carried out by collecting customer feedback and comparing the actual results with expected outcomes. By analyzing and comparing customer perceptions of Sign ware, the study seeks to understand and build an effective relationship between the company and its customers.

Keywords:

Online marketing, Digital tools, Selling Process, Consumer satisfaction, Professional Service, Evaluation