Uncovering Unethical Practices: Exploring Byju’s Educational Platform
Gowtham N1*, Darshan C.V1, Dr. Parul Tandan2
Abstract
Byju’s, a prominent player in the educational technology sector, has garnered both praise and criticism for its innovative approach to learning. However, beneath its facade of success lies a troubling narrative of unethical practices. This paper conducts a thorough investigation into Byju’s unethical conduct, ranging from aggressive marketing tactics and high-pressure sales to fabricated revenue schemes. Through a descriptive methodology and analysis of secondary data, the study sheds light on the detrimental impact of these practices on consumers and employees alike. Drawing insights from recent case studies and literature reviews, the paper underscores the need for increased transparency, corporate responsibility, and ethical leadership within the edtech industry. By addressing these issues, stakeholders can work towards fostering a more ethical and equitable educational landscape. Keywords: Byju’s, educational platform, unethical practices, aggressive marketing, high-pressure sales.
Keywords:
Unethical Practices, Educational Platform, Byju’s, Pricing models
