V2I6P49

Artificial Intelligence Revolution in the Growth of Digital Marketing

Reshmi B. R.^1*, Dr. Chandrashekara K.²

Abstract

Artificial intelligence (AI) revolutionized digital marketing by enhancing efficiency and growth for businesses. The impact of AI on the development of digital marketing has become a major strategy to stay competitive in the digital market. Companies may expect various ideas that make data-driven decisions and increase marketing tactics with the help of AI. This paper focuses on increased sales, saving money and challenges using AI. AI tools like machine learning algorithms, chatbots, and predictive analytics to analyse consumer behavior, marketing strategies, and deliver highly targeted content. AI tools help to create relevant content, saving time and resources for marketers. Artificial intelligence (AI) systems can spot trends in past data, helping companies make effective resource allocation decisions and maintain their competitive edge. The study aims to determine artificial intelligence in digital marketing by analyzing how artificial intelligence shapes the industry’s growth and benefits. In this article information is collected and analysis made through qualitative study. AI has to restructure marketing by various processes and enable marketers to understand and meet customer needs. As digital marketers strive to enhance their strategies and engage with customers effectively, they recognize the value of AI in achieving their goals. However, ethical considerations and concerns must be conveyed when AI is implemented in digital marketing.

Keywords:

Artificial Intelligence, Digital Marketing, Machine Learning, Consumer Behaviour