V2I6P35

Customer Perception Towards Online Food Ordering Through Zomato

Damanpreet Kaur^1*, Ranjit Kaur²

Abstract

The study surveys about consumer perception toward online food ordering through Zomato, a major food delivery platform in India. With the increase of digital convenience, Zomato has become a famous option among consumers for ordering food online. The research focuses on understanding how users view the platform in terms of quality of service, price, promotional offers, and convenience. Here, data is collected using a well-structured survey from users of Zomato. The findings state that most of the consumers perceive Zomato as a user-friendly and convenient platform. However, there were various concerns raised by consumers, such as delayed deliveries, bad food quality, and lack of customer support. The study provides insights into the expectations of consumers, and that can help Zomato make further improvements in its services.

Keywords:

Costumer Perception, Customer, Online Food Delivery, Perception, Zomato