V2I5P74

Women Shaping a Developed India: A Qualitative Study on the Role of Media in Women’s Empowerment

Gurinder Kaur^1*

Abstract

With an emphasis on political, social, and economic aspects, this paper examines the dynamic role that the media plays in forming the discourse surrounding women’s empowerment in India. The study examines the dual effects of mainstream and alternative media in advancing or impeding gender equity, drawing on qualitative observations. It evaluates the ethical obligations of journalists in representing women, challenges prevalent stereotypes, and draws attention to the underrepresentation of women in top positions within media organizations. In the pursuit of a developed India, the article ends with suggestions for improving media practices, elevating women’s voices, and utilizing the media as a potent social change instrument.

Keywords:

Women’s Empowerment, Gender Representation in Media, Media Ethics, Alternative Media in India, Gender Equity and Development