Exploring How Digital Platform Influence Herding and Speculation Globally
Navya M1*, Dr. Parul Tandan2
Abstract
In the current interconnected world of finance, digital platforms have radically changed investor behaviour by speeding up information flow and facilitating international interaction. This research examines how social media networks, trading apps, and online communities affect herding and speculative investor behaviour globally. Employing a mixed-methods methodology—integrating surveys, statistical analysis, and thematic reviews—the study examines how real-time updates, trending material, and peer pressure influence investment choices. The research indicates that digital platforms enhance emotion-driven trading, magnify herding behaviour, and nurture speculative bubbles, particularly among inexperienced users. The research stresses the importance of more robust investor education, prudent platform design, and regulation in helping to contain risks while fuelling innovation. The research provides strategic recommendations for policymakers, investors, and developers to tread the changing digital investment landscape responsibly.
Keywords:
Digital Platform; Herding; Speculation; Mixed-methods Methodology
