V2I4P32

Aquaculture Boom: How Seafood is Redefining India’s Export Landscape

Dr. M. Saravanan¹ and Sasireka S^2*

Abstract

This study explores the current landscape of India’s seafood export industry, focusing on growth trends, market preferences, and key stakeholders. It examines the country’s regulatory framework, export policies, and the role of technological advancements in improving seafood marketing. Additionally, the research assesses the influence of international consumer demand and environmental factors on industry. By analyzing global marketing strategies, the study highlights opportunities and challenges in India’s seafood trade and offers recommendations to enhance its international competitiveness. The findings emphasize the significance of sustainable practices, quality standards, and strategic marketing in leveraging the rising global demand for seafood.

Keywords:

Sustainability; market preferences; technological advancements; export policies; consumer demands; environmental factors; global marketing strategies; competitiveness; sustainable practices; quality standards