V2I12P27

A Study on Socio-Economic Factors Influencing Mutual Fund Investment- Emperical Study on Rural Bengaluru

Koushik Dixit^1*, Sandesh Bhat², Dr. Kanchan G Rajput³

Abstract

This study explores how socio-economic factors such as age, education, income, occupation, and financial awareness influence individuals’ decisions to invest in mutual funds. The research, titled “A Study on Socio-Economic Factors Influencing Mutual Fund Investment,” aligns with the theme “Financial Models and Scalable Innovations in Skills Development.” Data was collected through a Google Form survey and supported by secondary sources. Findings reveal that young, educated, and urban respondents show higher awareness and preference for mutual funds, though many face barriers such as limited income and lack of practical knowledge. The study highlights the importance of financial literacy and skill development in shaping investment behaviour. It suggests that technology-driven financial education, affordable investment options, and inclusive awareness programs can help bridge the gap between awareness and action. Overall, the research emphasizes the need for scalable financial models and digital learning initiatives that empower individuals to make informed investment decisions and contribute to sustainable economic growth.

Keywords:

Socio-economic factors, Mutual fund investment, financial literacy, Investment behaviour